So... I just saw The Social Network. And... I loved it. It accomplished the ultimate challenge in storytelling: it created characters so compelling that in the end you’re not sure who’s the good guy. Actually, I was so turned around at the end that I even felt semi-sympathetic towards the twin douche bags. But the reason I bring it up has more to do with how it made me think about technology and the direction it’s taking our society. (Yep, it’s one of those columns, so hang on to your proverbial britches. And also your actual britches.)
No one is ever going to accuse this guy of being curmudgeonly about technology. I love gadgets in general, my iPhone in specific, and am thoroughly giddy about some of the things we can do because of technology. Case in point, my Starbucks card is on my phone now. They scan my phone at Starbucks; totally bitchin’. (And let me tell you, wow, do the girls swoon over that.) But I’m definitely not the guy who’s excited about getting a personal bar-code tattoo, which is where we’re headed if you believe the naysayers, or the neigh-sayers, for that matter.
I’m more in the middle ground, like a Libertarian, or a shortstop. I’m all for being “old school”, but I am thoroughly convinced there are a few things that we can give up on, and allow them to go quietly into the night/oblivion, hence the Brett Favre reference.
And the first of these needs to be phone books. I will say one thing for Hagadon Directories et al: they’re sticking with it. They are tenacious holding on to this most archaic form of communication, and there is honor in that. But there can’t possibly be money in it. I came home to find the 2011 Moscow/Pullman phone book on my doorstep, and a tumble of different emotions overtook me. The first was annoyance, because I had to bend down and pick it up. Next came sadness at the thought of how many times this particular phone book would be opened (zero.) And then finally just a tinge of anger at the thought of what a waste phone books are. Please raise your figurative interweb hand if you’ve used a phone book in the last month... I’m sure there’s a few of you, but it was probably because you didn’t have internet access at the time, or you were trying to remember your home phone number from, you know, when you had a home phone. I wonder if the only thing phone books are good for is sitting on if you’re wicked short. It must be easier to sell skywriting ads than ads in the phone book. Where is the money in this game? It’s time to call it quits on the phone book. The internet has killed this one something fierce, so why not save me the hassle of throwing it away.
There’s too many similarities between the Favre and the Phonebook (great name for an album title). Imagine how fondly we could remember them if they had just bowed out gracefully. This is the conversation I picture, using my PLP Matt as the other end of it --
Me: “Hey, remember phone books? Those were the bees knees back in the day!”
Matt: “We used to have a jolly good time flipping through that thing, looking for funny name combinations!”
Me: “Whatever happened to those? You used to get a new one every year.”
Matt: “I don’t know, but we seem to be doing just fine without them. We don’t need them anymore now that everybody texts. Although, they did have those ads in them for plumbers and stuff.”
Me: “That’s right! I forgot that there were businesses in there. But if I need a plumber I can just google plumbers.”
Matt: “I suppose you could, but I judge you for that.”
Me: “You are very judgemental when it comes to plumbers.:
Matt: “I feel passionately about the subject! A man’s got to have a cause to fight for!”
Me: “I suppose.”
Matt: “Alright, I’ll call you later.”
Me: “How will you get my number without a phone book?”
Matt: “Touche. But I’m just kidding, I’m not gonna call.”
Me: “Oh, I’m not gonna miss you.”
See how nostalgic that could be? And it would be the same with Favre. The problem with holding on too long, is that inevitably our final memories involve the sad, like Brett Favre throwing sad interceptions and limping off the field like he’s me, or the sad phone book sitting on my doorstep, as if someone said to me, “Here, you throw this away.” And I did, I put that phone book out of it’s misery, right into the trash can where it belongs. If I respected it I would perhaps recycle it, but why is it my fault that someone still thinks this is a viable advertising medium? Don’t judge me; after all, it’s not like I’m googling plumbers...
rossnation... out.
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